A convention web site is a robust solution to generate buzz about your occasion, reply generally requested questions, and increase ticket gross sales and attendance.

Since 2020, the vast majority of events have been hosted virtually — and this pattern will seemingly proceed in 2022 and past. In actual fact, the worldwide digital occasions business is predicted to develop 23.7% every year from 2021 to 2028, in line with data from Grand View Research. 

In an more and more digital-first world, a convention web site is extra vital than ever. As many individuals’s first introduction to your occasion, it might affect whether or not somebody buys a ticket, or abandons the web page fully. 

Under we will discover over 20 of the good convention web sites we have discovered. You should use these examples as inspiration when designing your individual website.

Convention Web site Design Finest Practices

Earlier than we dive into the examples we have collected, let’s discover some finest practices to bear in mind when designing your individual convention web site.

An excellent convention web site design ought to observe these finest practices:

• Put your location and date above-the-fold: Individuals ought to know instantly the place, and when, your occasion is going down. If they cannot discover it simply, they may abandon your web site. Earlier than you dive into audio system or some other data, guarantee your guests know whether or not they can attend within the first place.
• Use interactive components: Movies or animated graphics can go a good distance in the direction of making your web site look glossy {and professional}. Plus, video is an efficient alternative to showcase spotlight reels from previous occasions.
• Heart the web page round your customer: What’s in it for them? Nice audio system to encourage their work? An opportunity to community with business leaders? Guarantee your copy outlines — clearly and concisely — how your web site customer will profit out of your occasion.
• Have a transparent call-to-action: Your web page is finally meant to transform net guests into occasion attendees — so make this straightforward to do. Create a daring “Register Right here” or “Purchase Tickets” button so your guests can simply convert after they’re prepared.
• Embrace enjoyable visuals: One factor that is obvious in all of the convention net designs we selected is attention-grabbing, distinctive, enjoyable visuals. An excessive amount of white house will seemingly bore guests and never pique their curiosity sufficient to buy a ticket. Use visuals to seize your customer’s consideration, and talk via photos what your occasion is all about.
• Create time-pressure by together with a countdown function: In a couple of of the web sites we’ll have a look at beneath, you may see a countdown that outlines what number of days, hours, or minutes guests have left to enroll in the occasion. It is a implausible solution to create a way of urgency and encourage guests to enroll instantly — or danger lacking out.
• Align along with your model id: A convention is an effective way to generate model consciousness to a a lot bigger viewers. With that objective in thoughts, you need to make sure that your convention web site aligns along with your model id. Utilizing the identical or comparable typography, shade schemes, and logos can make sure you obtain a constant feel and appear throughout your advertising collateral. 

Now that we have coated some convention web site finest practices, let’s examine how these 20+ conferences put these concepts into apply.

1. FloQast’s Take Control

Lower than three months earlier than Floqast’s annual consumer convention was scheduled to happen, it needed to shift from in-person to digital. Utilizing CMS Hub, FloQast and its net design accomplice company Aptitude8 was capable of ship a seamless conference experience and web site.

FloQast’s Take Management convention web site revamps its well-recognized inexperienced and navy blue colours in a singular shade scheme, utilizing brighter and extra analogous colours. It additionally has two clear CTA buttons above-the-fold encouraging guests to observe the occasion on demand. 

What we like: The web site design is exclusive, however in keeping with FloQast’s branding. 

Professional tip: Develop your shade palette with analogous colours to offer your convention web site with an enhanced feel and appear. 

Nice instance of: Constant model id

2. Leading Design Festival 

Colour is a vital issue to think about when designing any net web page, and this homepage for the Main Design Competition does an excellent job utilizing complementary colours to evoke a way of warmness. Moreover, you could have all the pieces you want on the prime of the web page — together with a button to buy tickets, the date of the competition, and what you may get for attending (a month of design management actions). This web page proves that oftentimes, much less is extra.

What we like: This web site clearly offers guests with all the data they’re searching for about this 12 months’s Main Design Competition. 

Professional tip: Use one accent shade to focus on vital components on the web page, just like the date of the convention and CTAs.

Nice instance of: Minimalist design

3. Canvas Conference 

To underscore the worth of the Canvas Convention — insider tales from product folks —  a picture of individuals chatting and networking at a earlier occasion serves as Canvas’ backdrop picture for the 2021 convention homepage. Moreover, the web page would not shrink back from shiny, vibrant colours — like purples, greens, and blues — to draw the guests’ consideration.

Plus, the worth is clearly acknowledged front-and-center, which helps guests know whether or not they can afford the occasion earlier than exploring something additional.

What we like: All the pieces on Canvas Convention’s homepage — from the background picture to the copy — emphasizes that the event is community-centric. 

Professional tip: Attempt to heart your web site round your occasion’s worth proposition so all the pieces from the structure to the copy is emphasizing the occasion’s advantages for attendees. 

Nice instance of: Copy that underscores the occasion’s worth

4. UX Fest 

This scroll-triggered, interactive web page is so enjoyable, I scrolled it a couple of occasions. As you progress down the web page, you are launched to new details about the convention, with enjoyable, distinctive design components, just like the “Keep Residence and Stage Up” picture to the correct of the primary Convention field. Better of all, the web page is extremely easy, with loads of blue house on both aspect, to evoke a way of calmness as guests be taught in regards to the convention.

What we like: UX Fest’s interactive web site invitations customers to scroll and click on on completely different CTAs to be taught extra in regards to the audio system, masterclasses, and competition and buy tickets.

Professional tip: Use animations and different interactive components to information the consumer down the web page to the “Get Tickets” CTA button. 

Nice instance of: Interactive design

5. GOTOpia Chicago

Among the finest options of this convention web page is the “Early Fowl Ends In…” countdown that seems above-the-fold as quickly as a customer enters the location. The sense of urgency encourages guests to enroll instantly, or danger shedding out on an excellent deal. The web page additionally does an excellent job outlining all of the important data it is advisable to know in just some phrases — together with “Partaking Talks”, “Keynotes”, and “Trivia + Pleased Hours”.

Plus, who would not love the brilliant vibrancy of a red-and-white shade scheme?

What we like: The countdown timer reveals how a lot time is left earlier than early bird registration ends. It is a refined however efficient solution to generate ticket gross sales.

Professional tip: Use a countdown timer to encourage guests to purchase tickets as quickly as potential, however preserve the design easy and unobtrusive so it would not appear overly promotional.

Nice instance of: Creating a way of urgency

6. Consumer Technology Association

The CES convention web page combines daring colours with attention-grabbing visuals to seize a customer’s consideration instantly, with a easy “Past the on a regular basis” tagline. The web page gives all vital data, together with date, location, and a CTA, from the very prime of the web page, guaranteeing CES-fans can join instantly.

What we like: Shopper Expertise Affiliation’s CES 2022 homepage offers customers with a right away occasion registration path. 

Professional tip: Make registering to your occasion as straightforward and fast as potential. 

Nice instance of: Signup circulation

7. UX+ Conference

The UX+ Convention web site is a wonderful instance of utilizing interactive components to have interaction and delight guests. There is a background animation and a number of other textual content and hover animations that instantly seize guests’ consideration.

Combining previous attendees’ testimonials with an animated speaker lineup, this can be a highly effective web page that makes essentially the most of its actual property to display why the UX+ Convention is a must-attend occasion for anybody within the UX business.

What we like: The UX+ Convention residence web page makes use of interactive and visible components to have interaction and impress the UX professionals visiting the location.

Professional tip: Create a web site that can appeal to and delight your distinctive viewers. 

Nice instance of: UX design

8. Chargebee User Conference

This sleek-looking homepage makes use of daring colours, typography, and animation to evoke a futuristic vibe. What I liked most about this convention web site was the transferring, interactive components they’ve used to maintain your curiosity as you scroll the web page, together with spinning visuals and continuously-moving textual content. This additionally reinforces the theme of the convention — “change is crucial” — and its calls-to-action to adapt, evolve, and innovate.

Go to and scroll via the location your self — it is extra entertaining than you may assume.

What we like: Centered across the convention theme — “Change is crucial” — Chargebee’s web site is completely dynamic and interactive.

Professional tip: Your theme ought to inform the colour scheme, animations, CTAs, and each different a part of your web site design. 

Nice instance of: Theme-centric design

9. Circles Conference 

When attendees are selecting which conferences are price their time and assets, one of many first questions they will ask is, “Why this convention over all others?”

This query is answered instantly on the Circles Convention homepage, and it is answered utilizing highly effective, partaking textual content. For example, the primary sentence you may learn in response to “Why Unmasked?” is “Shed layers of worry and doubt, and reveal your interior creativity” — satisfied but?

What we like: Circles Convention does a superb job of persuading guests to attend their 2022 occasion by clearly explaining this 12 months’s theme and speaker lineup and displaying spotlight reels from earlier years and recordings of previous classes. 

Professional tip: Clearly clarify why guests ought to attend your particular occasion. 

Nice instance of: Answering “why this occasion?”

10. Collision Conference 

Seeing Seth Rogan on the prime of the web page is undoubtedly motive sufficient to pause on the location for anybody who’s a fan. Plus, “The Olympics of Tech”, a quote from Politico, does an excellent job demonstrating the worth of the convention.

However what impressed me essentially the most was the slider proper beneath the hero picture and “What Others Say” testimonials part. The slider displayed what number of attendees, nations, startups, journalists, companions, and traders had been represented within the occasion. For anybody whose not sure whether or not to attend, this can be a compelling argument to not miss out.

What we like: Collision Convention makes use of a carousel slider to show spectacular stats about its viewers. 

Professional tip: As an alternative of telling web site guests how massive your convention is, present them by way of actual numbers to influence them that they cannot miss it.

Nice instance of: Creating FOMO

11. An Event Apart 

Take into account standing out from the group through the use of in-house designs in your homepage, like An Occasion Aside does. The web page is cheerful and colourful, and offers all important data in just a few phrases. Earlier than a customer has even scrolled, they’ve discovered the place (on-line), when, and for whom the convention advantages.

For people who want extra convincing, they’ll go to the “Why Attend?” web page to see attendee testimonials (displayed as textual content messages), key causes to attend, and solutions to frequent objections.

What we like: An Occasion Aside clearly explains the place, when, and who the occasion is for, and why UX and front-end designers ought to attend. 

Professional tip: Take into account the way to say extra with much less. 

Nice instance of: Concision

12. Startup Grind Global Conference 

Utilizing a combination of pictures and distinctive design shapes works nicely on this case, and the brilliant purple, pink, and inexperienced colours you see on the prime of the web page contrasts nicely in opposition to a easy off-white backdrop. The web page is glossy and makes use of three daring CTA buttons above the fold to offer all data a customer might want to attend the occasion, both as a startup, “scale up” enterprise, or particular person attendee.  

What we like: Startup Grind International Convention offers clear and distinct paths for various teams, together with startups, scale-up companies, and people, as quickly as they land on the homepage.

Professional tip: Clearly clarify how completely different segments of your viewers can take part in your occasion. 

Nice instance of: CTAs

13. The Martech Summit Singapore 

For those who’re internet hosting a convention in a singular or thrilling location, think about using a picture of that location as a compelling backdrop. On this case, The Martech Summit used a picture of Singapore to remind web site guests of the different profit they will get if touring from one other location for the convention — a visit to a vibrant metropolis. Plus, the attendee rely helps persuade hesitant consumers who seemingly do not need to really feel like they’re lacking out.

What we like: The Martech Summit clearly emphasizes that its location is one other advantage of attending the occasion. 

Professional tip: Determine what’s going to excite attendees about your occasion and showcase it in your design and duplicate. 

Nice instance of: Emphasizing location as an occasion profit

14. React Day New York 

First off — who would not love scorching canine?

This React Day web page does an amazing job utilizing humor to face out. Not solely is there a giant illustration of a scorching canine — which hooked me instantly — however there are a number of mentions of scorching canine, together with beneath Purchase Tickets (“Psst: There will likely be scorching canine”), and utilized in response to “Why” to the correct of the web page.

What we like: Humorous illustrations and duplicate about scorching canine makes this convention web site a few barely intimidating subject — React — extra accessible. 

Professional tip: Use humor by yourself convention web site to shock and delight new audiences. 

Nice instance of: Humor

15. INBOUND

Okay, okay — I is likely to be biased, however hear me out.

This INBOUND web page does a superb job of thrilling guests about INBOUND 2022, even thought INBOUND 2021 simply occurred. It reveals a video outlining this 12 months’s audio system to excite and impress guests with the chances of comparable standard audio system in 2022. It is a good concept in case your convention has pulled in some large names in conferences’ previous, to offer guests a way for what they’ll count on at an upcoming convention if you have not formally launched upcoming audio system.

The remainder of the web page additionally successfully outlines all vital data, together with outstanding CTAs to view the 2021 Content material Library and join a publication to get the newest INBOUND bulletins. 

What we like: HubSpot generates pleasure for INBOUND yearly by making previous content material and future bulletins accessible to present and potential attendees.  

Professional tip: Add components like a spotlight reel, e-mail opt-in type, and content material library to get folks thrilling about subsequent 12 months’s occasion. 

Nice instance of: Producing pleasure for an annual occasion

16. ProductCon 

One component that made this #ProductCon web page, a convention held by the Product College, stand out to me was the easy-to-find “Get Free Ticket” field, which is front-and-center for brand spanking new guests. Notably in case your convention is on-line and free — which creates minimal obstacles to entry — it is a good suggestion to make it straightforward for prospects to enroll immediately.

What we like: Product College encourages potential attendees to get their free tickets to #ProductCon as quickly as they land on the homepage.

Professional tip: If pricing is a aggressive differentiator of your convention, emphasize that in your design. 

Nice instance of: Emphasizing free admission as occasion profit

17. NRF 2022: Retail’s Big Show

One of many cleaner, sleeker designs on this checklist, NRF’s Convention Web site employs a daring background picture and minimal textual content to simplify the consumer expertise. You may discover all the pieces it is advisable to know on the prime of the web page — together with the theme of the convention, location, dates, and the way to register.

For those who want extra convincing, then you possibly can scroll to the “Why Attend NRF 2022” to be taught 4 key causes this occasion is so priceless for retailers and distributors to attend.

What we like: NRF’s convention is designed to “not simply to assist retail transfer ahead, however velocity forward.” This concept is captured not solely by the theme (“Speed up”) and duplicate, but in addition by the graphics used all through the web site.

Professional tip: Pair highly effective and concise language with visuals to inform new guests what your convention is all about.

Nice instance of: Copy and visuals supporting the theme

18. AdWorld Conference

If you are going to have some spectacular corporations attending or sponsoring your event — together with Google, Fb, and IBM — it is a good suggestion to showcase them in your convention’s homepage, like AdWorld does within the instance above. Plus, what actually stands out about this instance is the small movies of assorted audio system that transfer throughout the web page, making a dynamic and distinctive expertise.

What we like: AdWorld Convention showcases its audio system in a unique approach, displaying video thumbnails of audio system transferring throughout the display. 

Professional tip: Re-think the way to show frequent sections of a convention web site — just like the speaker line-up or agenda — to create a singular consumer expertise.

Nice instance of: Showcasing audio system

19. Growth Marketing Summit

One component I appreciated about this web page was the clear, “No Threat. Order Can Be Cancelled Freed from Cost…” textual content proper beneath the CTA, which helps dissuade any guests’ considerations over being unable to attend and shedding cash. The web page successfully leverages shiny colours and a futuristic-looking coronary heart to seize guests’ consideration from the get-go.

What we like: Objection handling is a typical time period within the gross sales world and applies to conferences as nicely. The Progress Advertising Summit anticipates and resolves one frequent objection of potential attendees — non-refundable tickets — instantly on the homepage. 

Professional tip: Determine and alleviate frequent considerations of your potential attendees in your homepage. 

Nice instance of: Objection dealing with

20. Design Thinkers

Design Thinkers begins its DesignRethinkers convention residence web page with a enjoyable, interactive part. For those who click on contained in the hero picture banner, you possibly can add sticker components to vary phrases like “Outline” and “Take into account” to “Redefine” and “Rethink.” The homepage is fashionable but retro-looking, significantly with the black-and-white photos and what seems to be like scrapbook supplies within the nook. The distinctive mixture of muted and neon colours additionally helps. 

What we like: Customers are invited to re-examine and re-work components of the web site design by clicking and hovering over completely different components on the web page. 

Professional tip: Invite customers to have interaction along with your website by clicking on CTA buttons and different design components, scrolling, and extra.  

Nice instance of: Person-centric design

21. From Business to Buttons

Since From Enterprise to Buttons occurred in a never-seen earlier than digital platform, their web site design needed to strike a steadiness between distinctive and acquainted. The web site, which jogged my memory slightly little bit of a carnival experience, makes use of shiny colours and an uncommon typography to face out. The web page is enjoyable and distinctive, and has a clear navigation menu on the prime to assist guests discover precisely what they’re searching for.

What we like: The web site design is uncommon however nonetheless user-friendly. 

Professional tip: Pair non-traditional typography and picture overlays with conventional navigation menus and hyperlinks to make your web site one-of-a-kind however nonetheless straightforward to navigate and use. 

Nice instance of: Distinctive design to replicate uniqueness of occasion

22. Red Hat Summit

We spherical out this checklist with an extremely easy but glossy web page from Pink Hat Summit, which states the theme — “Open Your Perspective” — and a short abstract of the convention above-the-fold. Using white house and minimal design components helps to focus on this minimal copy, which piqued my curiosity within the convention. Plus, the “Register” button is obvious and easy-to-find.

What we like: Pink Hat Summit’s theme, “Open your perspective,” informs each a part of the design, from the emblem to the structure to using whitespace. 

Professional tip: Replicate your convention theme in your web site’s design. 

Nice instance of: Convention emblem

Convention Web site Templates

Able to create your individual?

Thankfully, there are many templates obtainable that will help you craft a compelling convention web site.

1. WordPress Conference Templates

In case your web site is hosted on WordPress, for example, you should use considered one of WordPress’s themes to create an inspiring, glossy, skilled web site to draw and convert occasion attendees.

Better of all, you can begin with a pre-designed theme, after which use WordPress’s straightforward web site builder so as to add distinctive options to make your convention stand out. WordPress gives a free model, and the Marketing strategy is $25/month.  

Check out 21 Best Conference WordPress Themes of 2021 for extra WordPress theme inspiration.

2. Wix Conference Templates 

One other nice possibility is Wix, which has a big compilation of unpolluted, interactive conferences and meetups web site templates. Wix has a free possibility obtainable, and the Skilled model is comparatively cheap at simply $23/month.  

It’s also possible to edit your website for cell, guaranteeing your cell website guests will need to attend your convention simply as a lot as your desktop guests.

3. Canva Conference Templates

Lastly, check out Canva’s convention and occasion program templates. Canva is extremely easy-to-use, with drag-and-drop options, shade schemes, and high-quality inventory pictures, illustrations, and graphics.

Better of all, if you happen to’re designing along with your crew, you possibly can simply share your editable file from Canva after which place your colleagues’ ideas proper into Canva.

Constructing Your Convention Web site

And there you could have it! Now you are prepared to start creating your individual convention web site to draw guests and improve attendees to your individual branded occasion. Who is aware of — possibly your organization will make it on this checklist sooner or later. Good luck! 

Editor’s notice: This put up was initially revealed in April 2021 and has been up to date for comprehensiveness.