Tips and Examples to Inspire You

It is no secret that information will be very highly effective — when you may really perceive what it is telling you, that’s.

It isn’t straightforward to get clear takeaways by a slew of numbers and stats. That you must have the information offered in a logical, easy-to-understand method so you may apply your learnings in an efficient method. That is the place data visualization is available in.

Download Now: An Introduction to Data Visualization for Marketers [Free Guide]

On this article, we’ll give you relevant methods to make sure your information visualization is efficient, and supply examples for inspiration alongside the best way.

What’s information visualization?

Data visualization permits you to manage information in a method that is each compelling and simple to digest.

It is about representing information in a visible context, reminiscent of a chart or a map, to assist anybody viewing it higher perceive the significance of that information.

How does information visualization work?

Whereas information shared by way of textual content will be complicated (to not point out bland), information represented in a visible format will help folks extract which means from that data extra rapidly and simply.

Information visualization permits you to expose patterns, tendencies, and correlations that will in any other case go undetected, too.

Static vs. Interactive Information Visualization

Information visualization will be static or interactive. For hundreds of years, folks have been utilizing static information visualization like charts and maps.

Interactive information visualization is a bit of bit newer: It lets folks drill down into the soiled particulars of those charts and graphs utilizing their computer systems and cellular gadgets, after which interactively change which information they see and the way it’s processed.

Time Collection Visualization

Along with static and interactive information visualization, you might also hear the time period time sequence visualization. Time sequence visualization is what it appears like — visuals that monitor information, or efficiency, over a time frame.

That is necessary as a result of a significant purpose why folks need to concentrate on information visualization is to indicate modifications in variables over time.

Time Collection Information Visualization Examples

There are various methods to make use of time-series information visualization — you will study extra about these below, however here is a fast listing to present you a greater understanding of which visuals are thought-about time series visuals.

  • Line chart
  • Bar chart
  • Space chart
  • Bullet graph

Information Visualization Greatest Practices

Whereas figuring out how you will visualize your information, one of many first stuff you’ll need to do is hold the next greatest practices in thoughts.

  1. Select the perfect visible to your information and its function.
  2. Guarantee your information is well comprehensible and viewable.
  3. Supply crucial context to your viewers in and round your visible.
  4. Preserve your visible as easy and simple as potential.
  5. Educate your viewers together with your visuals.

Featured Information: An Introduction to Data Visualization

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Discover ways to apply information visualization greatest practices in your advertising and marketing with this free information.

1. Line Chart

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Use a line chart to show your information over the course of time to view tendencies and intervals. You are able to do this with a single, or a number of, information level(s).

2. Bar Chart

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Use a bar chart to match teams or classes whereas additionally displaying clear values.

Questioning how you could possibly use this? Say you’ve got been utilizing Casted to your content material advertising and marketing and must report on which medium is performing greatest. You’ll be able to pull information experiences from the dashboard to visualise the information for key stakeholders.

3. Scatter Chart

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Use a scatter chart to indicate the values of two completely different variables as factors on a chart.

4. Space Chart

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Use an space chart in the same technique to the way you’d use a line chart.

The distinction is that the world beneath the road is stuffed with coloration and/ or texture with an space chart. Each space and line charts show the evolution of a price.

5. Map

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Use a map to show information which are geographically situated and to indicate the distribution and proportion of knowledge in particular areas.

6. Indicator

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Use an indicator if you wish to show your information with visuals like a gauge or ticker which can clearly present which course issues are shifting over time.

7. Pivot Desk

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Use a pivot desk to summarize a considerable amount of data whereas particularly highlighting essentially the most essential information for viewers members.

8. Bullet Graph

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Use a bullet graph or chart in the same technique to the way you’d use a bar chart. The principle distinction is {that a} bullet graph permits you to embody extra detailed data and information in a method that does not look or really feel cluttered.

9. Field Plot

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Use a field plot to view the distribution of your information — you will have one field plot for every attribute you are displaying.

10. Matrix

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Use a matrix to show the relationships between a whole bunch or 1000’s of knowledge factors, variables, and extra to know their interactions multi function location.

Able to really feel impressed? Let’s check out some nice examples of interactive and static information visualization.

Examples of Information Visualization

Under are 16 examples of knowledge visualization, break up into two main sections: interactive and static information visualization.

Examples of Interactive Information Visualization

1. Why Buses Bunch

This is an instance of a posh information set boiled down in a method that appears and appears like a sport. On this visualization, Setosa is exhibiting how “bus bunching” occurs, i.e. when a bus will get delayed and later causes a number of buses to reach at a single cease on the similar time.

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Telling this story in numbers alone can be fairly troublesome — as an alternative, they flip it into an interactive sport that makes the information simpler to know. Whereas the buses rotate alongside a route, you may click on and maintain a button to delay a bus. Then, all you need to do is watch to see how even a brief delay causes the buses to bunch collectively.

2. Languages in the World

This interactive by DensityDesign introduces the non-linguist to the various world languages. All 2,678 of them.

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This piece permits you to discover widespread language households, see which languages are most often spoken, and think about the place languages are spoken world wide.

That is visual storytelling: taking an in-depth topic and breaking it down in an easy-to-understand method.

3. Percent of U.S. Population by Age Group

That is an instance of how one can current a single information set in a compelling method. Pew Analysis created an animated GIF composite to indicate shifts in inhabitants demographics over time. It’s an efficient technique to inform a bigger story in a neat bundle.

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Plus, such a micro-content is straightforward to share on social or embed in blogs, extending the content material’s attain.

If you wish to make a GIF of your individual utilizing Photoshop, here’s a step-by-step tutorial.

4. The Complete History of the NFL

On this interactive visualization beneath, an “Elo score” — a easy measure of power primarily based on game-by-game outcomes — has been calculated for each sport within the historical past of the Nationwide Soccer League (NFL).


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That is over 30,000 scores in whole. Viewers can evaluate every workforce’s Elo to see how every workforce carried out throughout many years of play.

5. U.S. Thanksgiving on Google Flights

This visible is powered by Google Tendencies. It tracked flights as they flew to, from, and throughout the US on the day earlier than Thanksgiving.

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The visualization begins on the very starting of the day and performs like a film as time goes on, exhibiting flights shifting across the nation.

With out exhibiting any numbers moreover the time, viewers can see which occasions have been hottest for worldwide flights, home flights, and flights to/ from completely different hubs across the nation.

6. What’s Really Warming the World?

Ever heard a model of the recommendation, “Do not merely present the information inform a narrative with it”? That is precisely what this visualization from Bloomberg Enterprise does — and it is the interactive half that makes the story transfer alongside from starting to finish. The visible disproves theories that declare that world warming will be defined by pure causes.

The very first thing you will see is the noticed temperature because it’s risen from 1880 to current day.

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As you scroll down, the visualization takes you thru precisely how a lot various factors contribute to world warming compared to what’s been noticed, including a richer layer of storytelling. The conclusion the authors need viewers to attract is made very clear.

7. Most Valuable Sports Franchises

This is an instance of telling a deeper story by including information.

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The interactive visible lets customers see the variety of years every workforce has competed, in addition to the variety of championships gained. This gives a extra complete view of every workforce’s historical past and success as a franchise.

8. U.S. Wind Map

This is a visible comparable that reveals the wind speeds and instructions within the U.S. in real-time again in 2015.

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It is an ideal instance of intuitive design: Pace is represented by traces shifting slowly or rapidly, and course is represented by which method the traces are shifting. It is instantly clear what the overall tendencies are with none want for numbers except you click on into the map itself. Plus, capping the variety of variables at two makes it even simpler to observe.

Examples of Static Information Visualization

9) Where News Audiences Fit on the Political Spectrum

This visible reveals information organized on a distribution plot — that is an efficient visible selection as a result of it permits viewers to see the place every media outlet lies on a spectrum.

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On a spectrum, the space between every media outlet is critical. If these retailers have been simply listed one after the opposite in a desk, viewers would not be capable of see the place every one stood in context.

10. The Daily Routines of Famous Creative People

Utilizing data from the ebook Every day Rituals by Mason Currey, the positioning showcases the day by day schedules of well-known creatives damaged down by time and exercise.

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Not solely is that this an instance of partaking information (you may discover the schedules by particular person exercise), it is also an efficient editorial piece for a model.

11. The Year in News

Echelon Insights created this visible to depict essentially the most talked-about information tales of 2014 on Twitter.

What do 184.5 million tweets appear like? Cool spin artwork!

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12. The Depth of the Problem

While you need to illustrate scale, static information visualization will be an effective way to make your level. The infographic beneath from The Washington Submit is extremely lengthy … and that is on function.

On this case, they’re exhibiting how loopy far a deep-sea sign from an airplane will be detected by evaluating that depth to tall buildings, the utmost depth of identified mammals, the depth of the Titanic wreck, and so forth.

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It is an ideal use of easy visuals and coloration gradients. Lastly, including information to a information story (on this case, the lacking Malaysian airliner) supplies crucial context.

13. Funding the Final Frontier

Whereas the infographic above is fairly easy, there are methods to create well-designed infographics that ship a considerable amount of information. The key? A easy and clear format that makes it straightforward for readers to know the information.

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This infographic, created by GOOD Journal and Column 5, breaks down NASA’s five-year funds to indicate how and the place the cash will probably be spent. Plus, it has an on-theme design — an all-around win.

14. Caritas Kontaktladen Annual Report

Not all information visualizations must be animated. When real-world information is visualized with real-life examples, the outcomes will be beautiful. The designer of this visible took a singular strategy to the information contained within the annual report.

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The group supplies assist to drug addicts in Austria, so Luttenberger targeted on speaking the mission by means of real-life visuals. For instance, this purchasing cart visualization represents how a lot of life’s requirements a welfare recipient can afford every day.

15. Austria Solar Annual Report

Whereas there are numerous methods to visualise information, utilizing the knowledge topic to really create the information visualization will be fairly profound.

This annual report from Austria Solar makes use of precise solar energy to deliver the corporate’s information to life by means of solar-activated inks on the web page.

The great examples of knowledge visualization above are nice to reference when you develop your strategy. Nevertheless, it is also necessary we think about the much less efficient methods to go about information visualization so you understand what to keep away from — so, let’s cowl some dangerous examples subsequent.

Unhealthy Information Visualization Examples

There are various methods wherein information visualization can go mistaken.

For example, have a look at this data visualization example of MLS salaries in 2013. The sheer quantity of knowledge on this chart makes it troublesome to learn.

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Moreover, the dimensions of the variables requires viewers members to zoom in considerably to learn the information. A few of the packing containers which are getting used to depict information seem like vertical whereas most are horizontal — this additionally makes the knowledge complicated to learn.

While you embody quite a few utterly completely different variables inside a single visible, it additionally turns into difficult for viewers members to know — the next chart is an instance of this.

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One thing else you will need to do is be sure you’re not making your visible extra difficult than it must be. For instance, this chart has quite a few variables which are depicted by 3D bars. This graph does not must be 3D — the truth is, it merely makes the knowledge extra obscure and think about.


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Lastly, let’s assessment some information visualization instruments to assist make this course of easier.

Information Visualization Instruments

There are a variety of data visualization resources obtainable right this moment however the next listing is right here to assist get you began. Do not be afraid to check out a number of choices to find out which choice fits your wants (and information) greatest.

1. HubSpot

HubSpot gives several options for data visualization, particularly inside Reports. You’ll be able to create graphs and charts in many ways relying in your desire.

There’s additionally a Dashboard and Reporting add-on that may ease the method of knowledge visualization. Lastly, HubSpot allows you to manage your data and dashboards, in addition to customize them, in a method that fits your particular wants.

2. Tableau Desktop

Tableau Desktop’s data visualization software gives reside analytics with interactive dashboards so that you’re in a position to simply spot tendencies, patterns, and insights.

There are easy-to-make maps, indicators, and lots of extra visuals, in addition to simple analytics which let you derive actionable data from calculations, reference traces, and forecasts on account of your visuals.

3. Chartio

Chartio’s data visualization tools provide customers 15 types of charts to choose from with a number of variations, and much more choices if you know the way to make use of information programming languages.

With Chartio, you may deliver all of your information collectively from places like Amazon Redshift, browse your information with the Visual SQL solution, create and handle custom-made charts and visuals, and simply share them (by way of net web page, Slack, PDF experiences for electronic mail, and so on.).

4. Databox

Databox supplies quite a few methods to add your information and effectively create visuals to derive conclusions.

There are over 70 integrations that may aid you rapidly and simply create visuals with pre-built dashboards and experiences. You can too create customized metrics. Databox then permits you to hook up with Google Sheets or an SQL database, or you may push it by way of API to view and share your information.

5. Google Chart Instruments

Google Chart Tools can help you visualize reside information in your web site (and cellular) with the assistance of quite a few interactive, customizable charts and information instruments. The most typical method to make use of Google Charts is with simple JavaScript that you embed in your web page. And through the use of the DataTable class, you may simply swap between chart varieties.

Develop Higher With Information Visualization

With information visualization, you can determine, talk about, and act on insights in a better and simpler method.

So, look to the examples above for inspiration (and as a reference for what to keep away from, too!) and experiment with the various instruments obtainable to find out what works greatest to your wants and targets.

Editor’s Notice: This submit was initially printed in March 2015 and has been up to date for comprehensiveness.

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