How to Set Up Google Analytics for WordPress

Have you ever ever puzzled what individuals really do once they enter your WordPress website?

Have you considered which web site pages they have an inclination to remain on longest, what campaigns carry them there, and which of your web site pages convert the most effective?

Google Analytics will help you perceive all of this data and extra. By merely putting in a Google Analytics plugin in your WordPress web site, you can begin accumulating this information instantly. With assist from a plugin, including Google Analytics to WordPress is a painless course of.

Should you’d relatively not set up a plugin for this function, there are different methods to combine Google Analytics along with your web site too — so long as you’re snug with code.

On this information, we’ll stroll you thru set up Google Analytics in WordPress with two totally different strategies. In a handful of steps, you may uncover insights about your web site guests — together with what’s and isn’t working for them — to enhance the consumer expertise, improve conversions, and study your viewers.

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Google Analytics for WordPress: What Can You Observe?

Whether or not you’re on the lookout for particulars about who’s visiting your website, what they’re doing whereas in your website, or how lengthy they’re staying on particular pages, Google Analytics gives you with the report you want. The device lets you monitor many interactions between your web site and guests.

Let’s overview some extra of the precise kinds of reporting Google Analytics gives:

Real-time Activity

Realtime studies present you present exercise in your web site, together with the place guests enter your web site and the actions they take in your website. You may also see how customers are attending to your website, what pages they’re visiting, and whether or not they’re changing. This report is helpful for monitoring the rapid outcomes of a marketing campaign, social media put up, or real-world occasion.


Acquisition studies will assist you to perceive the place your guests are coming from. This data is useful when organising your advertising campaigns as a result of it could possibly present you precisely what’s working finest on your acquired guests. It additionally tells you which ones customers are new and that are returning.


Engagement studies assist you to perceive how customers are interacting along with your web site. It contains web page views, scrolling exercise, time-on-page, interactions with media, and different necessary occasions. Google Analytics teams consumer exercise by periods — a session might be understood as a single go to to your web site.

This report additionally tracks conversion charges. You’ll be able to examine them to your purpose and perceive which CTAs are working. You’ll study extra about which CTAs and touchdown pages in your website are profitable and what retains your guests most engaged.


Monetization studies monitor your income from purchases, subscriptions, and commercials in your website. It additionally exhibits you ways customers transfer by the checkout course of and the way they interact along with your product pages.


Retention studies monitor how properly your web site retains guests — in different phrases, how usually customers return to your web site after their first go to, and for the way lengthy. You may also view retention by cohort. A cohort is a bunch of customers that share a attribute, just like the date of their first session.


The demographics report will assist you to perceive who your guests are. It studies customers by age, language, location, gender, and subjects of curiosity.


Tech studies present you the expertise that guests use to entry your web site, together with gadget class (desktop, cell, or pill) and accessing software (internet browser or cell software). This data will help information your optimization efforts primarily based on which applied sciences your customers want.

Analytics Particular to Your Plugin

Along with the plethora of knowledge that you simply obtain from Google Analytics, your chosen plugin may even offer you distinctive insights. For instance, let’s overview what ExactMetrics gives. A few of these insights and options come commonplace with different analytics plugins within the WordPress library as properly.

In-Depth Efficiency Experiences. These studies offer you in-depth efficiency particulars, akin to bounce charges, referrals, web page views, natural searches, and extra, for every put up and web page in your web site so you may section your analytical information in a means that is smart on your web site and enterprise.

Actual-Time Stats. You’ll have the ability to overview real-time statistics any time you open the plugin. A few of these stats embrace the present variety of guests in your web site, your acquisition channels, and the supply of your present site visitors.

Customized Dimension Monitoring. You’ll be able to create customized dimensions to get particular information that issues to you and your corporation. For instance, you may create customized dimension monitoring about sure occasions and kinds of consumer engagement which might be necessary to you.

Set Permissions Primarily based On Person Roles. If in case you have a big staff, or staff of individuals with totally different {qualifications} and desires on the subject of your analytics, you may set permissions primarily based on consumer roles. This manner you may guarantee solely the best individuals could make adjustments.

Set Up Google Analytics for WordPress

So as to add Google Analytics to your WordPress website, you may both go together with a plugin or go for a guide strategy. We’ll overview each strategies, beginning with the plugin.

However, whichever methodology you select, ensure you have an energetic Google Analytics account. To enroll in Google Analytics, first create a Google account. If you have already got a Google account, you’re off to an ideal begin as a result of that is the one means you should utilize Google Analytics.

Check in to your Google account, then head to the Google Analytics sign-up page and click on Begin measuring.

wordpress google analytics: sign up page for google analytics

On the Account Setup web page, fill within the obligatory data. Your Account Identify would be the Google Analytics profile title on your web site. You’ll be able to select no matter title you want, however we suggest utilizing your corporation title.

Subsequent, examine your most well-liked bins beneath Account Knowledge Sharing Settings to regulate how Google might share your information, then click on Subsequent.

Underneath Property Setup, present a reputation on your first Google Analytics property. You can also make this your web site’s area title for now. Click on Subsequent.

Lastly, beneath About your corporation, you may present extra details about your organization. This part is elective. To finish setup, click on Create.

You’ll now be taken to your analytics dashboard. On this display screen, beneath Select a platform, click on Internet (because you’re monitoring a web site).

wordpress google analytics: data stream setup

You’ll be requested to arrange an information stream, which is a supply of knowledge from a web site or an app. Fill within the required fields and click on Create stream. This gives you with a measurement ID, a string of characters you’ll use to ship your web site monitoring information to Google Analytics. Should you go together with a plugin, it’s possible you’ll want so as to add this data to the plugin, so it’s a good suggestion to maintain this tab open.

wordpress google analytics: measurement id for google analytics

Now that your Google Analytics account is prepared, let’s learn to hyperlink it to your WordPress website with a plugin.

Set Up Google Analytics With a WordPress Plugin

Relying on the Google Analytics plugin you select, setup might differ barely. For the sake of this instance, we’re going to overview arrange the ExactMetrics plugin. Whichever plugin choice you find yourself selecting on your website, the method will look pretty comparable.

First, you’ll want to put in and activate ExactMetrics in your website. (Unsure how? See our guide to installing WordPress plugins.) As soon as that’s achieved, choose the brand new ExactMetrics choice out of your WordPress dashboard, then click on Launch Setup Wizard.

wordpress google analytics: exactmetrics setup prompt

Click on by the setup screens till you’re prompted to register to Google and grant the plugin your required permissions. Then, on the Join Google Analytics to Your Web site display screen, select the view you created beforehand and click on Full Connection.

After clicking by some extra screens, you’ll be prepared to make use of Google Analytics with WordPress. View your analytics beneath ExactMetrics > Experiences.

wordpress google analytics: exactmetrics reporting page

Some plugins might require you to insert the monitoring code your self in the event that they don’t include the identical degree of automation. You will discover this monitoring data by going to your Google Analytics admin tab (the cog icon within the backside left nook of the dashboard), then selecting Knowledge Streams beneath the specified account and property.

wordpress google analytics: data streams option in the google analytics dashboard

Then, click on your information stream. You’ll see your Measurement ID within the prime proper nook. Additional down beneath Tagging Instruction, you’ll additionally see your World Web site Tag, a block of code so as to add analytics to your web site within the <head> part of your HTML.

The simplest means so as to add this script to your HTML is with the Insert Headers and Footers plugin — this allows you to add monitoring code with out straight modifying your recordsdata, which might break your website.

Set Up Google Analytics And not using a WordPress Plugin

Those that would relatively not use a plugin and are snug enhancing WordPress theme recordsdata straight can select this subsequent methodology as an alternative. Earlier than persevering with, back up your WordPress site in case one thing goes flawed within the course of.

Since this methodology additionally requires you to vary theme recordsdata, we additionally suggest making your edits to a child theme in an effort to replace the father or mother theme with out shedding your modifications.

To get your monitoring code, go to your Google Analytics admin tab (the cog icon within the backside left nook of the dashboard) and select Knowledge Streams beneath the specified account and property. Choose the information stream you need, then scroll all the way down to Tagging Instruction. Open the World Web site Tag accordion and replica the code.

wordpress google analytics: tracking code for google analytics

Subsequent, you’ll paste this code into your energetic theme’s header.php file. Edit this file nonetheless you like — you may obtain the file and re-upload it to your server, or edit the file by WordPress beneath Look > Theme Editor.

In header.php, paste your monitoring code simply above the closing </head> tag (pictured under) and save your adjustments.

wordpress google analytics: tracking code pasted into the wordpress header.php file

This code will ship monitoring data out of your web site to Google Analytics.

Use Google Analytics to know your WordPress website.

Google Analytics gives you with insights and information that may assist you to drastically enhance the state of your web site. You’ll be able to study extra about what your guests take pleasure in and uncover extra about who they’re, so you may proceed to tailor your content material to their wants.

With WordPress, putting in Google Analytics in your web site is fast and simple. In simply minutes, you can begin accumulating the data that you should improve consumer expertise and improve conversions in your WordPress web site.

Editor’s be aware: This put up was initially printed in November 2018and has been up to date for comprehensiveness.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.

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